PaddlUp | the supercar auction platform

PaddlUp is a revolutionary premium supercar sales platform that delivers a comprehensive buying and selling experience both digitally, and via a spectacular purpose-built showroom with panoramic views of the Wiltshire countryside. 

A dedicated consignment concierge team apply a wealth of automotive industry expertise whilst focusing on the remunerative benefits of supercar investment and curating a range of unique assets that stand out from the crowd. 

PaddlUp acts as a bridge between buyer and seller, handling the process from start to finish. Secure on-site storage, a premium guest lounge and innovative payment solutions guarantee a stress-free experience when buying or selling your supercar.

The Paddlup Rooms
SN15 5FD

Tel: +441666 727000

PaddlUp is continuing to evolve in the face of adversity, with additional strings being added to its already multi-faceted bow. The service is becoming more comprehensive than ever before, but the premium feel, meticulously sourced vehicles and air of exclusivity endure.   

After the initial 12 months of official operation, the PaddlUp team took stock of what was important to its clients by conducting in-depth market research and honing its offering accordingly. From that, it was understood that a buyer will factor in the buyer’s fee at auction to get to the ‘transaction price’, therefore a higher reserve is not prohibitive in conjunction with a new market-leading fee.    

Now, as a SOR (sale or return) house, cars are live – at the seller’s discretion – for seven days under a ‘coming soon’ banner, it will then be offered at a fixed, ‘buy it now’ price for a further 21 days, before it heads to the all-important, seven-day auction. A tried and tested pre-marketing stage remains a precursor to this multi-phase approach.

PaddlUp is an advocate of the mantra of ‘a problem shared is a problem halved’ and, as a result, this has been implemented at its core; the buyer and the seller will now share the burden of the fees that come as part and parcel of using a service such as this.    

Buyers are charged at a capped rate of 3% or £3k, whichever the lower whilst that sentiment will be mirrored for the seller. This slant ensures a fair 50/50 split and a guarantee that both parties are still receiving the same great service.

PaddlUp also operates on a no sale, no fee basis. If for whatever reason you need your car returned to you, all you will have to pay for is return delivery (outside of PaddlUp’s delivery range) or you’re encouraged to visit The PaddlUp Rooms for a more personal handover.    

How does it work?

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PaddlUp, The Paddlup Rooms, Brinkworth, Wiltshire SN15 5FD